"I bought this heated jacket for my dad, who’s always been the kind of man that won’t admit he’s cold. The first time he wore it, he said, “I can finally enjoy my morning walks again.” Now he wears it everywhere — to the park, to the garage, even while watching the stars. It’s not just keeping him warm — it gave him back a part of his routine that winter used to take away. That means everything to me."
— Jessica L, MN

"It sounds simple, but being warm lets you focus, move better, and honestly just feel human again after a 12-hour shift. I’ve taken it through wind, rain, and the kind of cold that usually gets into your bones—and it held up every time.
If you’re someone who earns their living outdoors or spends real time in the elements, this jacket isn’t a luxury. It’s a tool. And it does its job damn well."

-Bruno L, UT

"I’ve always struggled with winter blues being an outdoors person who feels stuck inside all winter, after I bought this, I realized I wasn’t just chasing warmth anymore — I was chasing moments. And this jacket gave them back to me."

-Natalie W, CO